Sébastien Bazin, Chairman and Chief Executive Officer, said: “Our 2013 results were robust, our financial situation is healthy and our teams are energetically deploying the new roadmap with commitment and dedication. While the economic environment remains uncertain in a few regions, overall we are benefiting from the global recovery and the strength of our brands.
In 2014, HotelServices is focusing its priorities on innovation, digital media and the brands. We are also beginning to deploy the HotelInvest strategy. Our teams are now organized around these two core competencies, with dedicated reporting processes and their own objectives.”
Priorities for 2014
In 2014, Accor will continue deploying the new strategy announced by Sébastien Bazin on November 27, 2013. Backed by a clearer, more agile organization and a solid balance sheet, the Group will actively focus on the following strategic priorities:
- Redefining its digital strategy, particularly in terms of distribution.
- Strengthening its brands and consolidating their market share.
- Deploying the HotelInvest strategy.
1 At comparable scope of consolidation and constant exchange rates.
2 Dividend payable entirely cash, or half in cash and half in stock at a 10% discount, subject to shareholder approval at the Annual Meeting.