July 2014
  • Accor
Sustained growth and solid results in 2013

Accor is rapidly deploying its new strategy


  • Revenue up 2.7% like-for-like1 to €5,536 million
  • Strong recurring free cash flow, at €248 million
  • Improved EBIT, up 5.3% like-for-like to €536 million
  • Operating profit before tax and non-recurring items up 5.9% like-for-like to €446 million
  • Net profit, Group share of €126 million
    Dividend of €0.80 per share2
    A solid second-half performance, reflecting a firm recovery in the hotels business, the introduction of an effective distribution strategy and the impact of the cost-savings plan.

Sébastien Bazin, Chairman and Chief Executive Officer, said: “Our 2013 results were robust, our financial situation is healthy and our teams are energetically deploying the new roadmap with commitment and dedication. While the economic environment remains uncertain in a few regions, overall we are benefiting from the global recovery and the strength of our brands. 
In 2014, HotelServices is focusing its priorities on innovation, digital media and the brands. We are also beginning to deploy the HotelInvest strategy. Our teams are now organized around these two core competencies, with dedicated reporting processes and their own objectives.”

2013 Highlights

  • A new strategy based on leveraging the value and strategic fit between Accor’s traditional business as hotel operator and brand franchisor (HotelServices) and its emerging role as hotel owner and investor (HotelInvest).
  • A new Executive Committee that is representative of both businesses and of the five host regions, with an operations-driven strategic focus.
  • Completion of the project to upgrade the ibis family brands, with the rebranding of more than 1,700 hotels. 
  • A €100 million savings plan being deployed in 2013 and 2014, to maintain competitiveness in an environment shaped by rising operating costs and more aggressive competition in Europe. By the end of 2013, €37 million in savings had already been delivered.

Priorities for 2014

In 2014, Accor will continue deploying the new strategy announced by Sébastien Bazin on November 27, 2013. Backed by a clearer, more agile organization and a solid balance sheet, the Group will actively focus on the following strategic priorities:

 - Redefining its digital strategy, particularly in terms of distribution.
 - Strengthening its brands and consolidating their market share.
 - Deploying the HotelInvest strategy.

1 At comparable scope of consolidation and constant exchange rates.
2 Dividend payable entirely cash, or half in cash and half in stock at a 10% discount, subject to shareholder approval at the Annual Meeting.