Accor, a world leader in hospitality, today announced the acceleration of its development in the all-inclusive hotel market with the launch of its All-Inclusive Collection. This attractive offer will enable the Group to strengthen its position in this fast-growing segment by building on the success of the Rixos brand. This platform will mobilize the full power of Accor’s brands and leverage the Group’s leadership in the luxury and upscale market. Leveraging Rixos’ more than 20 years of experience in the all-inclusive luxury segment. This offering aims to provide stays that are as superb as they are memorable, all over the world.
Accor entered into a joint venture with Fettah Tamince, founder of Rixos Hotels, in 2016 with the objective of developing the all-inclusive segment. A winning partnership, Rixos has managed to triple its network (including planned openings) over the past five years. The brand is the leader in the luxury all-inclusive segment and the largest player in Turkey, the Middle East and Central Asia with 24 hotels and more than 10,000 rooms, with 26 hotels and more than 14,000 rooms in the pipeline.
Building on the success of Rixos, Accor is significantly expanding its all-inclusive offering by integrating its luxury and upscale brands: Fairmont, Sofitel, Pullman, Swissôtel and Mövenpick into the Collection. The aim is to leverage the power and visibility of these brands in the main target markets to develop the All-Inclusive Collection.
Rixos Premium Belek Antalya (Turkey)
The international development of the all-inclusive business will focus on Europe, the Middle East, Africa, Turkey, Asia, Central America and the Caribbean. These regions have been selected for their promising growth potential in this segment and the strength of the Accor brands in the target markets. The Collection will initially focus on further strengthening and developing the network of 50 Rixos hotels in these regions, before rapidly expanding and diversifying as part of a longer-term multi-brand strategy to open more than
100 all-inclusive resorts within the next five years.