A unique and fast-growing loyalty program combining stays at unbeatable prices and exclusive experiences.
Direct access to 5,600+ hotels and resorts, 45+ hotel brands from economy to luxury and more than 7, 700 Limitless Experiences packages around the World
A powerful booking and retention engine that drives engagement, excellence and business impact towards owners, employees, and guests.
Augmented hospitality turned into augmented loyalty: more than 110 partners into mobility, financial services and entertainment field to bring value and emotion.
Accor, a world-leading hospitality Group, announced its global loyalty and reward program, ALL, has welcomed its 100 millionth member demonstrating its attractiveness and rapid growth. One of the top-performing loyalty programs globally, ALL provides exclusive access to hotel rooms at the best price, unique experiences, and an all-in-one booking platform designed to enhance premium and lifestyle experiences both during and beyond the hotel stay. Its mission is to boost traffic and direct revenues for hotel owners while providing unrivalled choice to Accor guests and empowering members to live passionately through varied rewards, services, and experiences.
Alix Boulnois, Chief Business, Digital & Tech Officer Accor, commented: “We are immensely proud to be celebrating this milestone and welcoming our 100 millionth loyalty member. This achievement demonstrates the strength of our loyalty program which together combined with our booking engine has become a powerful differentiator for our owners and guests. Just five years after its successful launch, ALL has proven to be a unique asset in strengthening guest connections and driving customer retention. As we continue to innovate, ALL is at the heart of our augmented hospitality strategy, delivering incremental growth for our hotel owners and our Group. With 100 million members and counting, ALL is redefining loyalty, unlocking limitless possibilities with every journey.”
Since its inception in 2019, ALL has established itself as a powerful performance engine and key business driver, enhancing brand visibility, guest engagement and financial performance for the Group and its hotel owners.
On average:
ALL goes beyond traditional rewards programs, creating a connected lifestyle ecosystem that transforms hospitality, travel, and entertainment. By bridging the gap between hotels, experiences, and entertainment, ALL enriches members’ everyday lives:
ALL embodies the Accor vision and promise of hospitality: bringing ease, convenience, value and emotion for all, anywhere and anytime.