Diversification

Diversification into private sale of luxury breaks
 
VeryChic

In March 2017, AccorHotels acquired 75% of the share capital and voting rights of VeryChic, a digital platform for the private sale of luxury hotel rooms and apartments, cruises, breaks and packages. Created in 2011, the company offers, via its website and mobile application, more than 4,000 exclusive private sales at attractive prices, throughout the year, to a member base of more than 5 million.

Through this transaction, AccorHotels intends to develop its expertise in the creation of exceptional private sales and also to enable VeryChic to accelerate its international development and become the global leader in its sector.

Expansion to the business travel hotel reservation segment 

Gekko

In October 2017, AccorHotels announced that it has signed an agreement to acquire Gekko, a major player in the business travel hotel reservation segment. 

Thanks to its expertise and cutting-edge technology, Gekko offers search and reservation solutions via an interface connected to more than 500,000 hotels worldwide, ranging from budget to luxury. Its turnkey management tools allow business travelers to manage their online payments, offering them the option of tracking and optimizing their costs. 

Diversification into events, food & beverage and entertainment

Potel & Chabot

In May 2017, AccorHotels a finalisé l’acquisition d’une prise de participation de 39,5% dans le groupe Potel & Chabot. Founded in 1820, Potel & Chabot Group, which generates revenue in excess of €100 million, has unparalleled expertise in the organization of tailor-made prestigious reception events.

Through its two brands, the Group has over the years become the industry standard in both the luxury (Potel & Chabot) and premium (Saint Clair le Traiteur) segments.

Noctis

In June 2017, AccorHotels completed the acquisition of a 31% stake in the Noctis group. The transaction consisted of acquiring all of the convertible bonds held by the FCDE (“Fonds de Consolidation et de Développement des Entreprises”) and converting them immediately into Noctis shares.