Accor
September 2023
  • Accor

Accor develops new partnerships in the world of sport and culture and announces its commitment as Official Supporter of the Rugby World Cup France 2023

ALL - Accor Live Limitless unveils its team of athletes for Paris 2024: “ALL Champions Family”

An official partner of the 2024 Paris Olympic and Paralympic Games, ALL - Accor Live Limitless, Accor’s reservation platform and loyalty program, introduces the “ALL Champions Family” of ALL sponsored athletes. This talented team of athletes is made up of five women and five men, aged from 17 to 54 all of whom are on course to qualify for the Games and currently hold almost 180 titles between them.

Beyond their own outstanding sporting achievements, the ALL Champions Family athletes also share a deep commitment to values that resonate with Accor’s initiatives, namely inclusion & diversity, sustainability, and social elevation. These passionate athletes are a perfect match for ALL’s ambition of offering memorable experiences to its members in several areas including sport. In line with Paris 2024’s legacy objectives, the athletes will take part in activities based on sport and healthy living aimed at Group employees with these initiatives primarily be striving to get as many people as possible into or back into sport.

As a French leader in the hospitality industry, Accor will leverage its savoir-faire and expertise through the various dedicated sites: for the first time in the history of the Olympics and Paralympics, Accor will coordinate the hotel management of the Athletes’ and Media Villages as the first Official Partner (services, concierge, housekeeping, etc.). Within its hotels, Accor’s talents will welcome tourists and visitors from all over the world, each contributing their hospitality expertise to help make the Games a success.

Paris 2024’s commitment to making these Games a responsible event is a challenge that Accor intends to support and represents a unique opportunity to promote positive change beyond its industry.

ALL - Accor Live Limitless announced as an Official Supporter of Rugby World Cup France 2023

ALL - Accor Live Limitless, Accor’s booking platform and loyalty program, announces its Official Support of Rugby World Cup 2023, marking another development in ALL’s ongoing collaboration with global sporting events.

Kicking off on 8 September and taking place over 51 days in Accor’s home country of France, ALL is immensely proud to be supporting rugby’s largest global event on the sport’s 200th anniversary. France’s biggest sporting spectacle of the year provides the opportunity to promote ALL.com as a hotel booking platform, bringing to life the benefits of ALL as a lifestyle loyalty program, and showcasing Accor’s hospitality expertise through its 1,600 hotels and 21 brands across the country that will welcome and host fans from across the world.

In line with ALL’s promise to unlock the best rewards and create lifelong memories, ALL loyalty members will be able to access the tournament and fuel their passion for rugby by using their points at limitlessexperiences.accor.com. As ever, members of ALL also benefit from the best rates across the hotel portfolio by booking direct on ALL.com.

This sponsorship adds to Accor’s existing involvement in Rugby World Cup France 2023 through its subsidiary and official accommodation bank, ResaEvents, which is providing accommodation management solutions for the tournament. It also builds on ALL members’ passion for sport and Accor’s rich history of sports partnerships including the Paris 2024 Olympic and Paralympic Games, Paris Saint Germain Football Club, Roland-Garros, the Accor Stadium in Sydney, a frequent host for elite sporting events including Australia’s international rugby matches and the French SailGP Team.