Accor
July 2015
  • Accor

Digital value creation

“By launching this AccorHotels application for Apple Watch™, AccorHotels is establishing itself as an audacious digital hospitality player."

ACCORHOTELS LAUNCHES ITS ACCORHOTELS APP FOR APPLE WATCH™

From the end of April, AccorHotels offers guests an AccorHotels iOS app for Apple Watch™, which is to be released soon.
 
Romain Roulleau, AccorHotels’ SVP e-commerce and director of the “mobile first” program explains: “By launching this AccorHotels application for Apple Watch™, AccorHotels is establishing itself as an audacious digital hospitality player. This policy is part of the group’s digital plan, which aims to accompany the changeover to new mobile practices. AccorHotels is thus fully embracing the era of connected wearables and adopting an ongoing improvement approach to this robust market trend so it can provide guests with a value-added service before, during and after their stay.”

The AccorHotels app for Apple Watch™ is available in 10 languages and works in connection with the smartphone app.
It notably promotes top hotels and destinations and allows users to manage current bookings on AccorHotels.

AccorHotels customers will:
- Receive alerts telling them the online check-in service is open;
- Access information about their bookings: arrival date, number of nights, number of guests;
- Receive information about the hotel’s services (free Wi-Fi, car park, spa, swimming pool, etc.);
- Access the interactive map, the itinerary to find the hotel and the local weather forecast;
- Access their Le Club AccorHotels loyalty card details, with their status and loyalty points.