September 2022
  • Accor

Accor develops new partnerships with sports organizations and extends its commitment as official sponsor of Paris Saint-Germain

ALL-Accor Live Limitless sets out the next chapter with Paris Saint-Germain

After three highly successful years as a major partner and official jersey sponsor of Paris Saint-Germain, Accor has decided to extend its commitment with the French football giant, albeit in a different capacity, for a further four years to promote its lifestyle loyalty program. In the new partnership, ALL-Accor Live Limitless will now be visible on the sleeve of PSG’s training jersey, while a major focus of the collaboration will be on using Paris Saint-Germain assets to engage with and offer unique experiences to ALL-Accor Live Limitless members all over the World.

The partnership was initially created in 2019 to launch ALL-Accor Live Limitless, the daily lifestyle companion that brings together and enhances all the brands, services and partnerships operating within the Accor ecosystem. It has been a great success in providing current and future members with unforgettable experiences while supporting and promoting awareness of what was a new brand. The sponsorship has enabled ALL to be established as a global brand.

With more than 40 hotel brands Accor has been developing a hospitality ecosystem that attracts and retains the loyalty of guests around the world by offering meaningful experiences and a wide variety of rewards enabling members to work, live and play far beyond their hotel stays. The extended Paris Saint-Germain partnership will continue to be central to this.

Accor becomes an official partner of the Olympic and Paralympic Games Paris 2024

Paris 2024 President Tony Estanguet and Chairman and CEO of the Accor Group Sébastien Bazin announced a partnership between Paris 2024 and Accor at the Destination France Summit, which took place on the 4th of November 2021 in Paris. Accor, a leading global hotel group and the largest hotel operator in France, thereby becomes an official partner of the Olympic and Paralympic Games Paris 2024. Accredited personnel will enjoy the full extent of Accor’s savoir-faire as it greets and provides them with accommodation all over France. More particularly, the Group will offer its services to athletes and the media in their respective villages.

The partnership between Paris 2024 and Accor will, in particular leverage ALL-Accor Live Limitless, the Group’s loyalty programme and booking platform for all its brands.

The partnership will involve the following:

Service management in the Athletes’ and Media villages

For the first time at the Olympic and Paralympic Games, a hotel operator will oversee athlete and media accommodation facilities in their respective villages. The expertise of Accor’s people will enable the athletes and media representatives to enjoy the high quality of service provided by a world leading hotel group and therefore benefit from optimal services and facilities during the competition period.

A booking platform for all accredited personnel and to attract visitors to France

Accor will also leverage its operational experience in major sporting events by providing an innovative digital hotel booking platform for Paris 2024. The platform, provided by ResaEvents, a subsidiary of the Accor Group, will cover the whole French hotel market around Olympic and Paralympic venues to make it easier to book hotel rooms and guarantee a seamless, efficient customer experience throughout the Olympic and Paralympic Games Paris 2024. Through this strategy, the Organizing Committee seeks to enable the entire tourism industry in France to take advantage of the positive impact of the Games.

Provision of Accor facilities to accommodate accredited personnel, including certain athletes, media representatives, and members of National Olympic and Paralympic Committees

With over 1,600 hotels in France and 20 brands ranging from luxury to low-cost, France’s leading hotel operator Accor, its partners and employees epitomise French savoir-faire in hotel accommodation. The facilities made available to Paris 2024 accredited personnel, which will serve as the starting point to develop the allocation plan, subject to International Olympic Committee (IOC) approval, has been developed in partnership with the French tourism industry since the bidding phase so as to reflect the diversity in the French hotel industry.

Unforgettable rewards for members of the
ALL-Accor Live Limitless loyalty programme

Accor shares the same passion for sport as Paris 2024. For several years now, the Group has partnered with many major sporting events, including the French Open, for which Accor has been an official supplier since 2015, and ALL-Accor Live Limitless is the main sponsor of the Paris Saint-Germain football team. It is through its ALL-Accor Live Limitless lifestyle loyalty programme and booking platform that the full magnitude of the Group will be expressed. ALL-Accor Live Limitless recognises the most loyal customers in France by offering them the possibility of spending their points on unforgettable rewards as well as the opportunity to indulge in their love of sport over the months until the summer of 2024.

Rugby World Cup France 2023 Organizing Committee chooses ResaEvents as Official Accommodation Bank

At the same “Destination France Summit”, hosted in, the Organizing Committee of Rugby World Cup 2023, which will take place in France from September 8 to October 28, 2023, has announced the deployment of its official hotel reservation platform for the event. ResaEvents, a subsidiary of Accor Group, world leader in hospitality, will bring together nearly 700 independent and chain hotels from across France, which will be made available through an innovative technology platform.

ResaEvents, a subsidiary of the Accor Group, is a major player in the outsourced management of reservation platforms, combining hotel and technological know-how. Developed for Rugby World Cup 2023, the company relies on operational teams from the hotel world and uses an innovative booking platform to market this major sporting event. Under the guidance of the Organizing Committee, ResaEvents will operate the official hotel booking platform for the entire event, building on a new platform developed in collaboration with Gekko, subsidiary of Accor, a B2B specialist in hotel distribution and loyalty platforms.

For the France 2023 Organizing Committee, ResaEvents thus allows the complete hosting management of participating teams, officials, staff as well as the marketing of the aforementioned hotels to other visitors participating in the event (sponsors, media, tour operators, hospitality clients). Thanks to its thorough operational and financial monitoring ability, hoteliers marketed on the platform can maximise their revenue and occupancy rates during the tournament.

The technology developed by ResaEvents for Rugby World Cup 2023 will in the future benefit other major event organizers, notably due to its fast interface with existing IT environments and its ability to enhance customer-hotel relationships.

SC appoints Accor to manage Qatar’s host country real estate operations

The Supreme Committee for Delivery & Legacy (SC)
– the organization responsible for delivering the required infrastructure, host country planning and operations, and legacy projects for the FIFA World Cup Qatar 2022™ – has signed an agreement with Accor, a world-leading hospitality Group, to manage operations and deliver services to Qatar’s host country real estate portfolio through the end of 2022.

The agreement will see Accor provide personnel to operate what will be the largest serviced real estate operation in the world, and include front office (check-in/check-out), operational supplies and equipment as well as housekeeping services among others. The agreement will make use of the country’s full real estate portfolio, further illustrating Qatar’s commitment to sustainability.