What if working gave you the mojo? What if “workplace” was synonymous with “personal fulfilment”? That’s now possible. Nextdoor has revamped and becomes WOJO to offer you a different, resolutely positive work experience. You’re going to love coming to work!
You all know Nextdoor…. In 2017, the coworking brand joined the Accor network – following a joint-venture between Accor & Bouygues Immobilier, to diversify the Group’s offering and deliver even more bespoke services. Today, coworking is a central aspect of our new Live, Work, Play, brand architecture and WOJO is transforming and stepping up its expansion before rolling out several hundred new addresses.
The objective: to become largest coworking brand in Europe by 2022, with 1,200 WOJO coworking spaces openings in Accor hotels.
“We are reimagining hospitality not as a place or service, but as infinite connected moments, whether you want to live, work, or play. We are creating a holistic ecosystem around the consumer and WOJO is a great example of how our unique augmented hospitality strategy will allow us to connect into the everyday lives of customers.” said Steven Taylor, Chief Brand Officer.
Accor is the first global hotel group to collaborate with a recognized player in the coworking field to present a brand experience that is unique in its scope and content and is open to travelers and locals alike.
You guessed right, WOJO is combination of the words WORK and MOJO (yes, … that get-up-and-go spirit which allows you to accomplish great things!). We chose a different, unusual-sounding name that expresses our brand’s desire to offer a positive approach to work and inject new dynamism into the workplace, so you will want to go to work, enjoy being there and get a lot done.
The logo, with its concentric stripes and circles, evokes the idea of a community focused on one shared objective: collective power! All the network spaces will soon proudly sport these new colors – electric blue and grey.
That’s WOJO’s new signature. It reflects our positive mindset and our two major ambitions:
Whether you’re a freelancer, or work for a small, medium-size or large company, WOJO imagines solutions to develop companies, multiply business opportunities and make well-being a performance lever. WOJO has structured its offer into a new set of formats to better meet the challenges created by the transformation in the working world:
WOJO Spots are the network’s relay points, and will initially be opened in Accor hotels, so people can work there as and when they please. By 2022, WOJO will have over 1,000 WOJO Spots within Accor’s network worldwide.
The advantages? A personalized welcome, designer surroundings, a friendly atmosphere, and reliable, secure Wi-Fi connection!
WOJO Corners are quiet and peaceful coworking spaces, designed to help people can get away from the hustle and bustle outside. These Corners will be in Accor hotels and Wojo sites as well as in stations, airports and shopping malls.
The first WOJO Corner has already opened at the Mercure Paris Montmartre Sacré-Coeur.From April, several other Corners will open in Paris and around France in 2019, while more than 100 other addresses will be inaugurated all over Europe by 2022.
The advantages? A pleasant, peaceful atmosphere, meeting rooms and self-service snacks!
WOJO sites are intended as community hubs and will also be located in purpose-built locations. Half-way between a living space and a work space, these sites will bring together the widest possible assortment of companies! To accompany these new services and spaces, WOJO is launching an app so coworkers can geolocate WOJO spaces and obtain more information about them, for example their layout and availability. The key aspects of our Group's collaboration with WOJO
The roll-out of WOJO and its complete coworking offer testifies to our Group's ambition to become relevant in the daily lives of consumers.